Membership pricing

One membership fee. No copays for included visits.

Pay every 3 months for the lower price, or monthly for flexibility. One billing option covers your whole household.

Direct Primary Care membership rates

Per person. Children join with an adult member in the household.

Membership fee per person
MemberEvery 3 months · lower priceMonthly · flexible
Adult, 18–64$99/month$297 charged every 3 months$109/month3-month minimum to start
Adult, 65+Not enrolled in Medicare Part A or B$109/month$327 charged every 3 months$119/month3-month minimum to start
Child, 2–17Joins with an adult member in the household$59/month$177 charged every 3 months$65/month3-month minimum to start

Save $20/monthfor each extra adult in the household at the standard adult rate

$300/month household maximumon 3-month billing ($900 each charge); $330/month on monthly billing

$75 to joinper person, one time

One billing option per householdEvery 3 months is the lower price. Monthly has a 3-month minimum to start.

Cancel any time with 30 days’ notice before your next billing date, effective at the end of the period you’ve paid for.

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Savings comparison

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Common questions

Membership versus insurance, plainly.

Do I still need health insurance?

Yes. Think of it this way: we handle the everyday stuff — sick visits, check-ups, refills, labs. Insurance is for the big stuff — the hospital, surgery, specialists, expensive medicine. Most members keep a cheaper insurance plan for the big stuff and use us for everything else. A membership is not insurance, and it doesn't count as insurance under the health care law.

How is this different from what I pay now?

With insurance you pay every month just to have it. Then you pay again when you go — a copay, or the whole bill until you've spent your deductible, which is often $1,500 to $5,000. Most people pay for their regular visits themselves and never reach that point. A membership is one flat fee. No copay. No bill after the visit. No surprise six weeks later.

What does a membership cost?

$99 a month for an adult. That's about $3.30 a day for everything on this page.

  • Adults 18–64: $99 a month
  • Kids 2–17: $59 a month
  • Adults 65+: $109 a month
  • Add a second adult and save $20 a month
  • A family never pays more than $300 a month, no matter how many people
  • On a Venture specialty plan? Your membership is $85 a month

Those prices are for paying 4 times a year — 3 months at a time — so an adult pays $297 each time. Prefer month to month? Adults $109, kids $65, adults 65+ $119, with a 3-month minimum to start. One-time $75 to join, per person.

Are prescriptions included?

Managing your medications and refills is included for the medications we manage. The medications themselves are not, and we don't dispense — but we will help you use wholesale pharmacy pricing, where common generics cost a fraction of the pharmacy-counter price. A month of metformin is about $6 that way. Someone on two or three maintenance medications often saves more on those alone than the membership costs.

Are the lab savings real?

Yes, and they're the easiest thing to check. Labs billed through insurance are marked up many times over, and if you haven't spent your deductible yet, you pay that price. With us, ordering your labs, drawing your blood and going over the results is included. You only pay the lab's own price: a full yearly panel is $58, a routine check-up panel is $44. Scans like X-rays and MRIs are separate.

Is a membership always cheaper?

No. It's clearly cheaper if you buy your own insurance, have a family, have an ongoing condition, or already pay for every visit because of a high deductible. If your job pays for most of your insurance and you almost never need care, the money is close. What you're buying then is time, easy access, and a medical provider who knows you.

What if something big happens?

Your insurance covers it, just like today. If you switched to a cheaper plan, you'll pay your deductible first — that's the trade for the lower monthly cost. That's why a Health Savings Account helps: you put money in tax-free, it covers the deductible if you ever need it, and since 2026 it can pay the membership too.

What if I'm on Medicare or Medicaid?

Anyone enrolled in Medicare Part A or B cannot join, at any age, and a member who later enrolls leaves on the next billing date with any prepaid time refunded. If you are on Medicaid, talk to us before enrolling.

I'm healthy. Is it worth it?

That is where the model works best. Your membership buys an annual Health Strategy Visit, age-appropriate screening, a body composition analysis every 90 days, and a care team you can message — so small things stay small. Healthy members use it for prevention and the occasional sick visit without watching a copay meter.

Can I pay with my HSA or FSA?

Probably. The rules changed in 2026: you can use a Health Savings Account to pay for a membership like ours, up to $150 a month for one person or $300 a month for a family. Our prices fit under those limits. Ask your HSA company or your tax person to be sure.

What exactly is included?

Everything below is part of the membership fee, delivered within routine primary-care scope:

  • Acute and sick visits
  • Routine chronic-disease management
  • Preventive care and age- and risk-appropriate screening
  • An annual comprehensive Health Strategy Visit
  • Your personal Venture Health Stage summary — current risk status, what's being watched, your plan and your next checkpoint — reviewed with you every year
  • Routine medication management and refills for the medications we manage, including prior authorizations
  • Telehealth visits when clinically appropriate, while you're in Virginia
  • Direct messaging with your care team during business hours, 9–5 Eastern, Monday to Friday
  • Care coordination and referrals
  • Follow-up after urgent, emergency or hospital care
  • Routine women's care — well-woman exams, contraceptive counseling and management, cervical cancer screening collection
  • Basic mental-health medication management within primary care
  • Pediatric primary care from age 2 — well-child visits, growth and development, sick visits
  • Routine thyroid management
  • Nutrition, sleep, activity and weight counseling
  • Sports, school, camp and routine employment physicals
  • Minor in-office procedures — ear cleaning, suture removal, EKG
  • Ordering your labs, drawing your blood here with the draw fee waived, and reviewing the results
  • One complimentary body composition analysis every 90 days, in person
  • Copies of your records at no charge, during membership and after

Not included: medications, the laboratory's own charges, imaging, specialists, hospital care, vaccines (we tell you what's due and where to get it), and Venture specialty programs.

What are the member rates, discounts and other fees?

Membership — paying 4 times a year / paying monthly:

  • Adult 18–64: $99 a month (paid as $297 every 3 months) / $109 monthly
  • Adult 65+: $109 a month ($327 every 3 months) / $119 monthly
  • Child 2–17: $59 a month ($177 every 3 months) / $65 monthly
  • Current specialty-plan members — Thrive, Reset, Men's Performance: $85 a month ($255 every 3 months) / $95 monthly; 65+ $95 / $105
  • Each extra adult in the home: save $20 a month
  • A family never pays more than $300 a month ($330 if paying monthly)
  • Joining: $75 per person, one time

Member lab pricing — our cash-pay option, drawn here with no draw fee:

  • DPC Annual Wellness Panel: $58
  • General Monitoring Panel: $44
  • Metabolic + Cardiovascular Panel: $64

Current member courtesy discounts — a loyalty benefit, separate from the agreement, so they can change:

  • 15% off supplements
  • 15% off peptide and NAD+ packages
  • 5% off aesthetic treatments

Separate services and fees:

  • Specialty Program Evaluation — the visit that leads into a Venture specialty program and reviews advanced testing: $155
  • Medications, imaging, and laboratory charges billed by the lab: at the provider's price, disclosed before they're ordered wherever possible
  • Late payment: $30 if a valid charge is still unpaid five days after its due date
What if I need a specialist, or the hospital?

We refer you and coordinate the care; the specialist's or hospital's charges go to your insurance, as they do today. When you are discharged or seen urgently elsewhere, tell us — following up afterwards is part of the membership.

Can I cancel?

Yes, any time. Just tell us 30 days before your next bill. Virginia law says we have to hand your care off the right way — send your records, move your prescriptions, finish anything open — and give you time to find a new provider (Va. Code §§ 54.1-2997 and 54.1-2998; 18VAC85-20-28). Thirty days is how we do that. You'll sign a short cancellation form so we can. You keep your membership until the end of the time you've already paid for: a full 3 months if you pay every 3 months, or the current month on monthly billing after its three-month minimum. We don't refund the current period.

Simple, transparent pricing

One membership fee. No copays, no surprise bills.

Pay every 3 months for the lower price, or monthly for flexibility. Cancel any time with 30 days' notice before your next billing date, effective at the end of the period you've paid for.

A Venture Wellness membership is not health insurance and does not satisfy the Affordable Care Act's coverage requirement. We recommend keeping coverage for hospital, specialty and surgical care. Adults on Medicare Part A or B are not eligible. Virginia residents only. Medications, laboratory charges, imaging, specialist care and Venture specialty programs are separate.
Next step

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No pressure, no commitment — just a conversation about whether this fits.


Billed separately

  • Medications, and the laboratory’s charges for tests
  • Imaging, specialists, emergency care, and hospital care

You’ll see your first charge, billing schedule, and next charge date before you sign.

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