Direct Primary Care services

What’s included, what we treat, and what we can do in the office.

Most of what brings people to a primary-care office can be handled here, by a provider who knows you, without a copay for included visits.

Included in your membership

What your Direct Primary Care membership includes

One membership fee covers your everyday, preventive, and ongoing primary care. The exact list is in your membership agreement. This is the plain-language version.

Direct access to your provider

  • Direct text access to your primary care provider (PCP)
  • Direct phone access
  • Secure, encrypted patient portal
  • In-person visits, telehealth visits, and care by message when appropriate
  • Longer, unrushed appointments
  • Same- or next-day appointments for new concerns when available
  • Fewer barriers between you and your primary care provider

A relationship, not a queue

  • The same PCP at every visit, who understands your overall health history rather than treating each concern in isolation
  • Respectful, open, personalized care with shared decision-making at every step
  • A lifestyle-first approach when medically appropriate: nutrition and food guidance, exercise and movement guidance, and herbs and supplements when appropriate
  • A preference for lifestyle changes before medication or procedures, when medically appropriate
  • A focus on avoiding unnecessary medications, testing, and procedures
  • Long-term care built around your health history, goals, and preferences

Primary care appointments

  • Routine primary care visits
  • Sick visits, including evaluation of new symptoms and common minor illnesses and injuries
  • Annual physical exams
  • Medication consultations, medication monitoring, and routine refills for the medications we manage
  • Follow-up care for common ongoing medical conditions
  • Follow-up after urgent, emergency, or hospital care

Preventive and whole-person care

  • Annual physicals and wellness evaluations
  • Age- and risk-appropriate health screenings, and coordination of preventive screenings and diagnostic testing
  • Medication review, chronic disease risk reduction, and metabolic health monitoring
  • Lifestyle modification: nutrition, exercise and movement, and supplement and herbal guidance when appropriate
  • A proactive approach to finding health risks before they become larger problems
  • An annual summary of your health status, what we’re watching, and your plan

Care coordination

  • Specialist referrals when needed, and communication and collaboration with your specialists
  • Collaboration with functional, integrative, and alternative medicine providers when requested
  • Orders and referrals for diagnostic imaging, including X-ray, ultrasound, CT, MRI, and DEXA bone density testing
  • Coordination of outside medical records and recommendations
  • Help understanding specialist recommendations
  • Ongoing primary care management between specialist visits

Membership and financial benefits

  • One flat membership fee, billed every 3 months or monthly, with predictable billing
  • No copays and no surprise charges for included appointments
  • Medication cost consultations, and help finding lower-cost medication options, local and wholesale medication resources, and manufacturer assistance programs when available
  • Prior authorization assistance for eligible medications when using insurance
  • Access to wholesale supplements and select wellness products

Labs, medications, imaging, outside specialist services, and select in-office procedures or testing are not included in the membership fee and are billed separately. Members receive preferred or discounted rates when available.

Common conditions

Conditions we commonly treat

Not a complete list. If you don’t see your concern here, ask us at your Meet & Greet.

Ongoing conditions

  • High blood pressure (hypertension)
  • High cholesterol (hyperlipidemia)
  • Type 2 diabetes and prediabetes
  • Thyroid disorders
  • Heart disease
  • Congestive heart failure
  • COPD
  • Asthma
  • Acid reflux (GERD)
  • Osteoarthritis
  • Obesity and weight concerns
  • Mild to moderate anxiety
  • Mild to moderate depression
  • Mild to moderate ADHD
  • Headaches and migraines
  • Allergies
  • Eczema and psoriasis
  • Vitamin deficiencies
  • Menopause symptoms
  • Birth control

New or short-term concerns

  • Sinus infections
  • Cough
  • Bronchitis
  • Pneumonia
  • Flu (influenza)
  • Sore throat and strep
  • Ear infections
  • Pink eye (conjunctivitis)
  • Asthma flare-ups
  • Skin infections
  • Abscesses
  • Sprains and strains
  • Minor fractures
  • Minor cuts and wounds

Heart and lung conditions are managed alongside your specialists. Care for mild to moderate anxiety, depression, and ADHD means evaluation and medication management within primary-care scope; we refer out for therapy, formal testing, and complex psychiatric care. Concerns such as weight, menopause symptoms, or low energy can be evaluated here, and ongoing specialty treatment for those is separate from the membership.

Why a regular provider matters. About 115 million American adults have prediabetes, and 8 in 10 of them don’t know it. Most chronic conditions are quiet at first, which is why routine screening with someone who knows you is worth having. Source: CDC

In the office

Procedures and tests in the office

Available when medically appropriate and within the scope of your care.

  • Knee, joint, and tendon injections
  • Trigger point injections
  • Keloid injections
  • Abscess drainage
  • Wart removal
  • Skin tag removal
  • Ingrown toenail removal
  • Pap smear*
  • IUD removal
  • Wound irrigation and debridement
  • Basic wound care
  • Suture removal
  • Splinting of injuries
  • Ear wax removal and lavage
  • Nebulizer treatments
  • EKG
  • Pulse oximetry
  • Fecal occult blood test
  • An in-person body composition analysis every 90 days

*Pathology is billed by the lab. Select procedures may carry an additional member fee. Supplies, devices, and medications used with a procedure may be billed separately, and we tell you the cost first. We remove stitches but don’t place them; a cut that may need stitches should be seen at urgent care.

In-office lab services

  • Convenient in-office blood draws for the labs we order
  • Laboratory testing billed to your insurance when requested and applicable
  • Discounted cash-pay laboratory testing, with wholesale pricing when available
  • Coordination and review of outside laboratory results

Rapid and point-of-care testing

  • Urine dipstick testing for suspected UTIs
  • Pregnancy testing
  • Rapid strep testing
  • Mono testing
  • COVID-19 testing
  • Influenza A & B testing

Point-of-care testing is billed separately at a discounted member rate.

Physicals and family care

Physicals, women’s care, and kids

  • Sports, school, camp, and routine employment physicals (exam and vitals), with standard Virginia school and sports forms completed at no charge
  • Routine women’s care: well-woman exams, contraceptive counseling, and cervical cancer screening collection
  • Pediatric primary care from age 2: well-child visits, growth and development, and sick visits, for children in an enrolled household

Pathology and lab processing for screening tests are billed by the lab.

About labs. Ordering your labs, drawing blood here, and reviewing your results are part of the membership. The laboratory’s own charge for running tests is separate. We’ll share that price before ordering whenever possible.

Looking for executive-level screening?

Full-body imaging, advanced lab panels, and performance testing are not part of a Direct Primary Care physical. They are part of the Elite Wellness + Primary Care Plan, Venture’s executive health plan, which is by application only.

See the Elite Wellness + Primary Care Plan

Not included in the membership

  • Medications, and the laboratory’s charges for testing
  • Imaging of any kind
  • Specialist care, surgery, and hospital care
  • Emergency care. Call 911
  • Venture specialty programs, which are billed separately
  • Vaccines (we’ll tell you what’s due and where to get it)
  • Prenatal and obstetric care, and newborn care under age 2
  • Psychotherapy, complex psychiatric care, and long-term pain management, which we refer out
  • Any service not listed in the membership agreement
Questions

Common questions about what’s covered

Is there a limit on visits?

Included visits have no per-visit copay. Your membership agreement lists exactly what is included. If a concern is better handled by message, a visit, or a referral, we’ll tell you which.

Can you be my child’s primary-care provider?

Yes, from age 2, when an adult in the same household is also a member. Vaccines aren’t given here; we’ll tell you what’s due and keep school and camp forms current.

Yes, from age 2, when an adult in the same household is also a member. Vaccines aren’t given here; we’ll tell you what’s due and where to get them.

What if I need a specialist or imaging?

We coordinate the referral and review what comes back. The specialist or imaging center bills you or your insurance directly, which is one reason we encourage members to keep health insurance.

Can I text or call my provider directly?

Yes. Members have direct text and phone access to their primary care provider during business hours, plus a secure, encrypted patient portal. Many concerns can be handled by message; when something needs a closer look, we book a visit. Messaging isn’t for emergencies. Call 911.

Do you help with medication costs?

Yes. Medication cost consultations are part of the membership. We help you find lower-cost options, local and wholesale medication resources, and manufacturer assistance programs when available, and we handle prior authorizations for eligible medications when you use insurance. The medications themselves are billed separately.

Are in-office procedures and rapid tests included?

In-office procedures such as ear wax removal, skin tag and wart removal, joint injections, and EKGs are available when medically appropriate. Select procedures, and rapid tests such as strep, flu, COVID-19, mono, urine, and pregnancy, are billed separately at a discounted member rate, and we tell you the cost first.

Do you treat hormone or weight concerns?

Your provider can evaluate these as part of your overall health and order routine testing. Ongoing hormone therapy and weight-loss medication programs are separate Venture programs, explained and priced before anything begins.

Where we are

Venture Wellness in Midlothian, Virginia

2342 Colony Crossing Pl, Midlothian, VA 23112
(804) 601-8625 · info@care.myventurewellness.com

We care for patients from Midlothian, Richmond, Chesterfield County, Bon Air, Powhatan, and Chester, and across the greater Richmond area. Visits are in person at our Midlothian office, and by telehealth when it’s clinically appropriate.

Updated September 2026

Two ways to join

Book a free Meet & Greet to talk it through, or enroll online and we’ll schedule your first appointment. No evaluation visit is needed to join Direct Primary Care.