One flat rate covers your visits, with no copays and no surprise bills. See the rates below, then use the calculator to compare with what you pay today.
Pay every 3 months for the lower price, or monthly for flexibility. One billing option covers your whole household. Cancel any time with 30 days’ notice before your next billing date, effective at the end of the period you’ve paid for.
Enroll by December 31, 2026 and there’s no enrollment fee. After that, it’s one $75 fee per household, however many people join together. Households never pay more than $300 a month on 3-month billing.
A Venture Wellness membership is not health insurance and does not satisfy the Affordable Care Act’s coverage requirement. We recommend keeping coverage for hospital, specialty and surgical care. Adults on Medicare Part A or B are not eligible. Virginia residents only. Medications, laboratory charges, imaging, specialist care and Venture specialty programs are separate.
Use your own numbers. It takes about a minute, and nothing you enter is saved or sent anywhere.
Answer three quick questions and see what a Venture Wellness membership would save you. About a minute.
Yes. Think of it this way: we handle the everyday stuff — sick visits, check-ups, refills, labs. Insurance is for the big stuff — the hospital, surgery, specialists, expensive medicine. Many members pair us with a lower-cost plan that covers the big stuff and use us for everything else. A membership is not insurance, and it doesn't count as insurance under the health care law.
With insurance you pay every month just to have it. Then you pay again when you go — a copay, or the whole bill until you've spent your deductible, which is often $1,500 to $5,000. Most people pay for their regular visits themselves and never reach that point. A membership is one flat fee. No copay. No bill after the visit. No surprise six weeks later.
$99 a month for an adult. That's about $3.30 a day for everything on this page.
Those prices are for paying 4 times a year — 3 months at a time — so an adult pays $297 each time. Prefer month to month? Adults $109, kids $65, adults 65+ $119, with a 3-month minimum to start. One-time $75 to join, per household.
Managing your medications and refills is included for the medications we manage. The medications themselves are not, and we don't dispense — but we will help you use wholesale pharmacy pricing, where common generics cost a fraction of the pharmacy-counter price. A month of metformin is about $6 that way. Someone on two or three maintenance medications often saves more on those alone than the membership costs.
Yes, and they're the easiest thing to check. Labs billed through insurance are marked up many times over, and if you haven't spent your deductible yet, you pay that price. With us, ordering your labs, drawing your blood and going over the results is included. You only pay the lab's own price: a full yearly panel is $58, a routine check-up panel is $44. Scans like X-rays and MRIs are separate, but we can even direct you to self-pay options for those and tell you the cost before you go.
No. It's clearly cheaper if you buy your own insurance, have a family, have an ongoing condition, or already pay for every visit because of a high deductible. If your job pays for most of your insurance and you almost never need care, the money is close. What you're buying then is not waiting weeks to be seen when you're sick, texting a quick question to your provider instead of booking a whole appointment, getting tested fast when cold season hits the house, and a healthcare team that already knows your story.
Your insurance covers it, just like today. We refer you, coordinate the care, and follow up with you afterward. A Health Savings Account helps here too: you put money in tax-free, it covers your deductible if you ever need it, and since 2026 it can pay the membership too.
Anyone enrolled in Medicare Part A or B cannot join, at any age, and a member who later enrolls leaves on the next billing date with any prepaid time refunded. If you are on Medicaid, talk to us before enrolling.
That is where the model works best. Your membership buys an annual Health Strategy Visit, age-appropriate screening, a body composition analysis every 90 days, and a care team you can message — so small things stay small. Healthy members use it for prevention and the occasional sick visit without watching a copay meter.
Probably. The rules changed in 2026: you can use a Health Savings Account to pay for a membership like ours, up to $150 a month for one person or $300 a month for a family. Our prices fit under those limits. Ask your HSA company or your tax person to be sure.
We've always asked our patients to keep a primary care provider for everyday illnesses and conditions outside of their focused specialty care at Venture Wellness. Now you can get that care under one roof, for seamless care from one team.
Direct Primary Care is its own membership that works alongside your Thrive, Reset or Men's Performance plan. The two are billed separately, so you'll see two charges on your card. While your specialty plan is active, you receive the lower current member rate listed under “What are the member rates, discounts and other fees?” The one-time joining fee applies to everyone.
Everything below is part of the membership fee, delivered within routine primary-care scope:
Not included: medications, the laboratory's own charges, imaging, specialists, hospital care, vaccines (we tell you what's due and where to get it), and Venture specialty programs.
Membership — paying 4 times a year / paying monthly:
At-cost wholesale lab pricing — our cash-pay option, drawn here with no draw fee. A few examples, with us versus what labs typically bill through insurance:
Insurance figures are the national average amounts labs bill, from Medicare claims data. What you owe through insurance depends on your plan and whether you've met your deductible.
Active member courtesy benefits:
Separate services and fees:
We refer you and coordinate the care; the specialist's or hospital's charges go to your insurance, as they do today. When you are discharged or seen urgently elsewhere, tell us — following up afterwards is part of the membership.
Yes, any time. Just tell us 30 days before your next bill. Virginia law says we have to hand your care off the right way — send your records, move your prescriptions, finish anything open — and give you time to find a new provider (Va. Code §§ 54.1-2997 and 54.1-2998; 18VAC85-20-28). Thirty days is how we do that. You'll sign a short cancellation form so we can. You keep your membership until the end of the time you've already paid for: a full 3 months if you pay every 3 months, or the current month on monthly billing after its three-month minimum. We don't refund the current period.
Pick a time that works for you. It's free, it takes about 20 minutes, and there's no pressure.
Book a free Meet & Greet: no pressure, no commitment. Not sure yet? Find your care path.
Book a free Meet & Greet to talk it through, or enroll online and we’ll schedule your first appointment. No evaluation visit is needed to join Direct Primary Care.
