For Richmond-area employers

Primary care your team can actually reach.

Venture Wellness offers Direct Primary Care memberships for Richmond-area teams: an ongoing relationship with a primary-care team, longer visits, and direct communication, alongside the health plan you already offer.

For your employees

What employees get

Employees enrolled through your organization become Venture Direct Primary Care members, with the same membership and the same care team as any other member.

Anything outside primary care, including Venture’s specialty programs, is separate and optional.

Everyday and preventive care

  • Sick and acute-care visits
  • A comprehensive annual visit and screening plan
  • Routine chronic-condition management
  • Lab ordering, an in-office draw, and review of results

Access that fits a workday

  • Longer, unrushed appointments
  • Direct messaging with the care team during business hours
  • Telehealth when clinically appropriate, while in Virginia
  • Care coordination and referrals
How it works

How employer membership works

Group rates are published below. A short consultation confirms the details for your organization.

  1. Consultation

    We learn about your team, where people work, and the benefits you offer today.

  2. Proposal

    We outline eligibility, enrollment, and billing options for your organization in writing.

  3. Enrollment

    Employees who choose to join enroll individually and sign the membership agreement themselves.

  4. Ongoing care

    Employees work directly with their care team. We stay in touch with you about enrollment and administration, never about anyone’s health.

Employer pricing

Group rates

The more of your team you cover, the lower the rate. Enrollment is $75 per person, one time.

Group rates, per employee per month, billed every 3 months
Employees enrolledPer employeeBilled every 3 monthsvs. individual rate
2–9 employees$89/month$267 per employee10% off
10–24 employees$85/month$255 per employee14% off
25–49 employees$79/month$237 per employee20% off
50+ employees$75/month$225 per employee24% off

Spouses and partnersat the employee’s tier

$55/month per child, 2–17$300/month household maximum

$75 per person to joinone time, the same fee every member pays

$85/monthfor employees already on a Venture specialty plan, where that’s lower than the group rate

Members must live in Virginia and not be enrolled in Medicare Part A or B. Review benefit design and tax treatment with your broker or accountant.

For owners and senior leaders

Cover your team with Direct Primary Care, and give the people your business depends on most a year-round executive health plan: imaging, quarterly labs, treatment, and primary care in one fee.

See the Elite Wellness + Primary Care Plan

Employer calculator

Estimate the cost and return for your team.

Enter your team size and what you pay for coverage now. Everything updates as you go, and nothing you enter is saved or sent anywhere.

For employers

Give your team a medical provider they can actually reach.

A membership for every employee costs less than most people spend on coffee — and it lowers the cost of everything else in your benefits.

Your team

Round numbers are fine. Everything updates as you go.
$657
U.S. average employer share: $657 a month for single coverage, $1,679 for family (KFF 2025). Put in yours.
$150
Moving a group from a PPO to a high-deductible plan typically cuts premiums $150–$300 per employee a month. Set to $0 if you'd keep your current plan.
$28
Used only to value the time your team gets back
8 hours
Easy access, messaging and short virtual visits replace half-days lost to waiting rooms and urgent care. One recovered sick day is 8 hours — a conservative start.
Add the Workforce Wellness specialty program?
Self-funded or level-funded?
Employer group rates

The more of your team you cover, the lower the rate.

Per employee, per month, billed every 3 months. Enrollment is $75 per person, one time.

Employees enrolled in a Venture specialty program pay the specialty-plan member rate, $85 a month, wherever that is lower than the group rate. Members must live in Virginia and not be enrolled in Medicare Part A or B. A membership is not health insurance and does not satisfy the Affordable Care Act's employer or individual coverage requirements; most employers pair it with a high-deductible plan. Employer contributions are generally a deductible business expense and can be run through an HRA or QSEHRA — confirm with your accountant.
Employer questions

How it works, plainly.

What does my team actually get?

Everything in the membership: sick and preventive visits, chronic-condition management, an annual Health Strategy Visit, direct messaging with the care team during business hours, telehealth while in Virginia, care coordination and referrals, labs drawn here at member prices, sports and employment physicals, a body composition analysis every 90 days, and current member discounts of 15% on supplements and peptide packages and 5% on aesthetics. No copays, no visit bills.

Is this instead of health insurance?

No — alongside it. A membership covers primary care; insurance covers hospital, specialty and surgical care. Most employers pair a membership with a high-deductible plan: the premium drop usually pays for the membership, and the team gets a provider they can actually reach. It does not satisfy the Affordable Care Act's coverage requirements on its own.

Do I have to cover everyone?

Cover the whole team, a defined group, or offer it as a voluntary benefit and split the cost — your call. The group rate follows the number of employees enrolled. Spouses and partners join at the same rate; children are $55 a month, and a household never pays more than $300 a month.

How is it billed?

Every 3 months, in advance, on one invoice to the business — no payroll changes, no claims, no insurance paperwork. Enrollment is $75 per person, one time. Onboarding, a dedicated liaison and a check-in every 3 months are included.

What about the specialty programs?

The Workforce Wellness program — metabolic health, hormone optimization, weight management — is a separate add-on. You can subsidize it at $250 per participating employee every 3 months, with employees paying the discounted balance, or cover it in full. Employees on a specialty program pay the $85 member rate for their primary-care membership.

Is it tax-deductible?

Employer-paid memberships are generally an ordinary business expense, and since 2026 a primary-care membership within the federal limits can be paid through HSA and HRA arrangements, including a QSEHRA for businesses under 50 employees. Employees don't pay income tax on it the way they would on a raise. Confirm the structure with your accountant.

What if an employee leaves?

Tell us and the seat ends at the close of the 3 months already paid; a new hire can take it at the next billing date. Departing employees can keep their membership at the individual rate if they'd like.

Next step

Book a 20-minute employer call

We'll price your team exactly and show you how it fits with your current plan. No pressure.


Your health plan

How Direct Primary Care fits with insurance

Direct Primary Care is not health insurance and doesn’t replace it. Employees should keep coverage for emergencies, hospital care, specialists, imaging, and prescriptions.

Membership can sit alongside the health plan you already offer. Plan design, compatibility with your current coverage (including HSA-qualified plans), and tax treatment should be reviewed with your broker or benefits adviser.

Does this replace our group health plan?

No. Direct Primary Care covers the primary-care services listed in the membership agreement. Your health plan remains in place for everything else.

What does it cost?

Group rates are listed above. We’ll confirm your exact pricing in writing after a consultation.

Will we see employees’ health information?

No. Individual health information stays between employees and their care team. Employer conversations cover enrollment and administration only.

Where do employees receive care?

At our Midlothian practice, 2342 Colony Crossing Pl, Midlothian, VA 23112, and by telehealth when clinically appropriate while the employee is in Virginia.

Can employees add family members?

Household membership is available to individual members. How family coverage works for employer-sponsored members will be confirmed in your proposal.

Where we are

Venture Wellness in Midlothian, Virginia

2342 Colony Crossing Pl, Midlothian, VA 23112
(804) 601-8625 · info@care.myventurewellness.com

We care for patients from Midlothian, Richmond, Chesterfield County, Bon Air, Powhatan, and Chester, and across the greater Richmond area. Visits are in person at our Midlothian office, and by telehealth when it’s clinically appropriate.

Updated September 2026

Employer consultation

Let’s talk about your team.

Choose Employees/Business in the form and we’ll follow up to set up a conversation about your team.

Please don’t include any individual employee’s health information. Employees looking for care for themselves can find their care path.

Choose “Employees/Business” to start Open in a new tab (opens in a new tab)