Venture Wellness is a direct-pay practice. You pay us directly for your visits and always know the cost before you book. Insurance still has a place: for labs, for medications, and for the emergencies, hospital care, and specialists we don’t provide.
Our new patient panel is extensive: hormones, thyroid, adrenal, metabolic markers, inflammation, iron, and vitamins, more than 40 values in one draw. See what it covers. You have two ways to pay for it, and the difference is larger than most people expect.
Self-pay: $195. That is our wholesale rate with the laboratory, passed through to you without markup. It is a fixed, known number.
Through insurance: $1,500 to $3,000, depending on your plan. When the lab bills your insurer, it bills at its retail rates, and those rates are set by the laboratory and your insurer, not by us. What you owe then depends on your deductible, coinsurance, and which markers your plan considers “covered.” You are responsible for any balance the lab sends you.
We can bill either way. We tell you this up front because we’d rather you choose with the numbers in hand than open a lab bill in six weeks. If your deductible is already met, insurance may make sense. If it isn’t, self-pay usually does.
| Self-pay | Insurance | |
|---|---|---|
| Cost | $195, fixed | $1,500–$3,000 billed by the lab; your share depends on your plan |
| Who sets the price | Our wholesale rate | The laboratory and your insurer |
| Surprises | None | Possible: deductible, coinsurance, non-covered markers |
| Best when | Your deductible isn’t met, or you want a known number | Your deductible is met and your plan covers the panel |
Follow-up labs work the same way. Tell us which option you’d like at scheduling, and provide your insurance details ahead of your draw if you choose insurance.
Insurance pays for short, problem-focused visits. It does not pay for the kind of time hormone, metabolic, and longevity care take. Paying directly is what makes a 60-minute evaluation, a full lab review, and a provider who answers your messages possible.
New patient evaluation $155, paid at booking. Ongoing care is billed as a program, and you’ll know the exact amount before you enroll. Ongoing hormone care starts as low as $160 a month.
Many prescriptions go to the retail pharmacy of your choice, where your insurance applies as it would anywhere. When self-pay makes more sense, we help you get wholesale medication pricing. For GLP-1 medications, if your plan covers them and you meet its criteria, we submit the prior authorization on your behalf. Some medications require their own pharmacy to use a discount card; we help you work out the best option for your situation and the medication you need.
Supplements are available over the counter at 15% off, with targeted recommendations.
Most of our services can be paid with a health savings or flexible spending card, including evaluations, program fees, labs, and Direct Primary Care membership. Your plan administrator can confirm what your account allows.
Direct Primary Care is not health insurance and doesn’t replace it. Your membership covers your primary care: visits, messaging, and in-office procedures, with no copay per visit. Keep your insurance for emergencies, hospital care, specialists, imaging, and prescriptions.
Many members pair the membership with a high-deductible plan and pay the membership from an HSA. Is it worth it if you have insurance? walks through the math, and the savings calculator uses your own numbers.
Not for visits. We are out of network for every plan, and you pay us directly. Insurance can still be used for labs and for medications at your pharmacy, and it continues to cover the care we don’t provide, such as emergencies and hospital stays.
Visits are direct-pay for everyone. For Direct Primary Care, adults 65 and older can join if they are not enrolled in Medicare Part A or B. Ask us about your situation before enrolling.
It holds a 60-minute appointment slot and triggers your lab order so your results are ready for your visit.
That bill comes from the laboratory, and the amount is set by the lab and your insurer. We can’t change it after the fact, which is why we ask you to choose self-pay or insurance before your draw. If you’re unsure, choose self-pay: $195 is the whole cost.
Call or text us at (804) 601-8625 (send a text). We’ll give you exact numbers for the care you’re considering.
The Performance & Longevity Evaluation is the first step for hormone, weight, and longevity care. Direct Primary Care members enroll online instead.
